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In the Press

Coverage of the Phoina Beauty Cosmetics launch, March 2022. Each headline opens on the publisher's site.

The Journal

Beauty guides from the Phoina Beauty team.

Lip Care

Cosmetics · Lips ·

Lip Care

So just like eyes, lips are also important and attractive features of our face. If you didn’t know the overall look of your lips can add to your femininity and sensuality. This is why you need to take special care of your lips. Lip gloss, lipsticks or lip liners look good only when applied on healthy looking lips so here are some tips for taking care of your lips to avoid cracking.

Clean your lips before bed

Before going to bed, clean your lips with a damped cotton ball. For cleaning, you can use plain water or some makeup remover or cream. Use some oil and massage your lips very gently for five to ten minutes daily. It will improve the blood circulation and make your lips look healthier.

Use good quality lipstick

Lipstick will offer protection to your lips against the damaging effects of the environment such as sun rays, wind, dirt, cold and dust. It will also keep your lips well moisturized and nourished

Make sure to drink plenty of fluids

Drink fluids during the day to keep your skin well-hydrated. When your body is properly hydrated and your lips will remain moisturized automatically. Also a healthy diet is necessary to have luscious lips. Your diet must include foods rich in vitamins A, B and C like green vegetables and juicy fruits.

Always apply a lip balm

Apply lipstick always before putting on your lipstick. This will help your lipstick to stay for longer time and your lips will remain well moisturized.

To cure dryness

Keep some petroleum jelly with you and apply it to you and apply it to your lips for instant relief from dryness. Do not make the mistake of peeling off the skin of chapped and dry lips. So, no matter whether your lips are thick, thin, classical or plum, you must take care of them properly and very gently to enhance your overall look.

Box Braids Styles

Beauty · Braids ·

Box Braids Styles

Box braids styles

Box braids is the 80s 90s trend than has since evolved. Usually, you would let it down or tie it up into a bun but now so many styles have been developed to update the look. Here are some of the styles to try on your own to achieve a fresh look every day.

Turban twist

Make sure you pull together a section of your braids then plait one big braid. Twist the braid by all round the head and create for a turban look

Rock roll and braid

Section the middle front portion of your head twist it, swoop it round to the back of your head, and pin. Repeat previous steps front portion of your head.

Four cinabow

Hold your braids up, divide sections into four an twist into a cinnabon, then tie a scarf to accessorise

Save or Toss

Beauty · Cosmetics · Makeup · Nail bar · Nail polish ·

Save or Toss

You have the best of memories together flirty lashes, glossy lips but the love affair just cannot last forever. Sometimes, you have to clean out your makeup bag. Parting ways can be hard, but holding on to your beauty product for too long welcomes bacteria into your skin, eyes and lips, so it’s best to say goodbye before the relationship gets toxic. Here’s our guide to make up expiration dates.

Mascara -3 months

Liquid liners- 6 months

Pencil liners 1 year

liquid Foundation- 6-12 months

Lip gloss 1 year

Nail polish -2year

lipstick- 2 years

Powders -2 years

Eye shadow /bronzer /brush

Sponges -6 months

Fragrance- 10 years